Beyond creating result driven beard products, Shango Grooming Products mission is to foster a sense of community around self care for men of color, starting with grooming. So much of our time is spent caring for things outside of ourselves, that we often neglect the central piece keeping everything afloat - Us. The time has come to step back into our essence and reclaim the throne the world said we couldn’t have. Our ultimate goal is to empower you to take control of your self care journey and ignite a sense of pride in how you show up in the world. We’ll give you the tools, but it’s up to you to put them to use.
HOW WE STARTED
Shango Grooming Products like so many other cult favorites was birthed out of the quarrels and frustrations of everyday life. When beard aficionados and friends John and Aro embarked on their beard journeys around the same time, they found themselves battling similar setbacks and sharing a common desire to find a simpler way to care for their beards. Tired of the subpar products that promised results but seldom delivered, and the lack of products available for kinky, curly, and textured hair, they embarked on a journey to created a product that was effect and easy to use. Thus, Shango Grooming Products was born.
Our goal from the beginning was to make hassle free safe products that REALLY WORK. No, we’re not the “beard oil” brand promising results and inevitably disappointing you. Our philosophy is simple, (1) adapt a particle routine, (2) understand what your beard needs to flourish, (3) use quality products that work - see, simple. This process has worked for us, and we know implementing these steps, while using our products on a consistent basis will work for you too. Aro’s beard is like 10 ft so, you be the judge.